AffTrackers

About AffTrackers

AffTrackers is iGaming affiliate software built in the United Kingdom for online casino and sports betting operators and their affiliates. It brings affiliate programme operations for several casino and sportsbook brands into a single back-office, where teams track player acquisition, calculate commissions and monitor performance by brand. Positioned as a user-friendly alternative to traditional, complex iGaming affiliate platforms, it gives affiliate managers an accessible and flexible environment and responds to new feature and custom development requests without lengthy development cycles. Real-time reporting covers clicks, registrations, first-time deposits (FTDs), net gaming revenue (NGR) and commissions, broken down by brand, campaign, affiliate, website and sub-ID, with one-click CSV exports. RevShare commissions are calculated automatically from NGR, including negative carryover, alongside CPA, hybrid deals and two-level sub-affiliate commissions. First-party tracking and server-to-server postbacks avoid reliance on third-party cookies, while promo code attribution credits affiliates for players who sign up with a code and no tracking link, a common pattern in sports betting and casino promotions. Configurable qualifying deposit rules and filters for chargebacks, fraud and duplicate clicks help ensure commissions reflect genuine, qualifying players. For affiliates, user-friendly dashboards show transparent performance statistics, earnings, tracking links and self-service marketing creatives, and a programme testimonial can be submitted in two clicks. The platform is fully cloud-based, covering hosting, SSL, backups and updates. Operators moving from another system receive assisted migration of existing affiliates and historical statistics, so performance history remains available after the switch.

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